I would have to agree with Ted but I think “reasonably poor” is a little gracious!

I think that part of the problem is that historically, the data quality technology companies employed a lot of very technically minded people who lacked the specific vertical experience that so many businesses need.

What I am definitely seeing in recent months is a much sharper focus on business products which don’t really have a great deal of focus on DQ but underneath the covers is the same old DQ engine. A couple of vendors are doing this well but the vast majority are just pushing the tired old messages.

There has been tons of online research for example which demonstrates that if your message is focused on you (the company) and not you (the customer) the engagement can be lost, literally in seconds.

Looking forward to your new messaging, why not use your community here to help you shape it?