Great article, Mike - and you make some very good points about the increasing role of identity resolution within master data management. In my opinion, we’ll see the next generation of MDM platforms placing an even higher emphasis on fast, accurate identity resolution.

Building a master data repository with accurate, complete, timely and consistent customer data requires spot-on identity resolution capabilities. Anything less, and you’re matching apples to oranges when building the “golden records” in your MDM hub - and then you’ll be propagating those mistakes all over the enterprise.

So it’s good to see customers and other analysts realizing how important identity resolution is to MDM’s future.