Mind Over Data: Faster Returns from Master Data Management
Wednesday, July 2nd, 2008By Robert Barker, Infoglide Senior Vice President & Chief Marketing Officer
Andy Hayler recently commented on the “scale of the problem that Master Data Management (MDM) is attacking.” He specifically cited a survey of IT leaders recently conducted by Information Difference and reported on by ITPro that indicates a majority of senior IT executives believe their data quality is poor, yet many believe the sheer number of data sources they have to deal with is a big obstacle. In fact, “13 percent of companies had over 100 systems storing customer data, while 11 percent had over 100 systems storing product data.”
Imperfect data can be so daunting that it leads to paralysis. Maybe the bigger obstacle is not the number of data sources – it’s the mindset. Contrary to common belief, complete cleansing and integration of all data into a warehouse is not mandatory before you can gain value from MDM. Cleansing and combining data no longer has to be the first step in MDM. Newer technology exists that not only reaps value from un-cleansed data but has the ability to create a virtual data warehouse that allows an organization to access all its data in real time.
Identity resolution technology can search across multiple, disparate databases to find associated records without needing to merge and purge. And a sophisticated identity resolution solution can do this in real time without performance issues. Additionally, identity resolution is not “one size fits all” but supports flexible and highly configurable solutions that work with data in specific domains.
The task of cleaning and combining over 100 sources of data seems overwhelming, which is probably why those companies still have scores of data sources. Identity resolution addresses this issue directly.
Using the right technology before applying ETL processes, you can incorporate identity resolution into existing applications in order to combine similar identities, find hidden relationships, and enhance automated decision-making. Demonstrating ROI early will lead to continuing organizational support for additional MDM projects.
